Jerrad Matthew Photography

Published! Bound to Please.

It wasn’t long after DNA Magazine told me they’d be publishing my series, “Summer Loving‘” that I went to work on a concept I dubbed “Mighty Whities.”  The goal: to give a good name back to a classic that had perhaps lost it’s way.

I was pleasantly surprised when the editor of DNA liked the concept enough to request I do a written piece for the series as well!  Below is the story, along with the photo series!  It can be found in the current issue of DNA on magazine stands in Australia now, soon to hit stands in America. Enjoy! -JM

“For decades, men have endured the punishment of unflattering, uncomfortable and uninteresting underwear,” says photographer Jerrad Matthew.  He’s right. Plenty of undies devolve into shapeless, grey, unsupportive and unsexy versions of their former selves after a wash or two. Yes, we’re talking to you Fruit Of The Loom, Hanes and Calvin Klein.  But what some companies have done to damage the sex appeal of men’s briefs, others such as Rufskin, Aussie Bum, N2N and Andrew Christian have worked tirelessly to repair.
“It’s time to revisit the simplest and most basic men’s undergarment and give these under-appreciated items another chance!” declares Jerrad, which he does in this cheeky spread for DNA.  Model Colin Andrews endures another type of punishment to show just how mighty whities can be! After all, what other than stretch white cotton can reveal so little and so much at the same time?

This post contains images some viewers may find inappropriate.

Posted in Fashion and Men 2 months, 3 weeks ago at 12:49 pm.

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