Jerrad Matthew Photography

It’s an Abercrombie Life

It very well may have been the Abercrombie and Fitch Quarterly that first sparked my interest in photography. I remember wondering how one small magazine could cause so much controversy, especially when the images inside were so beautiful! A&F Quarterly did exactly everything right. Beautiful people in beautiful locations; it was everything everyone wanted to be.

Abercrombie and Fitch became known for more than clothes, it was now a way of life. The clothes insinuated (often very wrongly) that those wearing them lived the lifestyle pictured in the Quarterly. According to the images, an Abercrombie Life was a coed fantasy existence lived on islands, in cornfields, and wearing very few actual clothes.

Yet for me, there is still a viceral attraction to the fantasy of an Abercrombie Life. Gorgeous bodies with no need to cover up. Casual, comfortable, and effortless. Models Jacob Wolfe and Jeff Richards are perfect examples of the type of men you would see living this life. As fit models for A&F, every piece of medium and large size men’s clothing is approved on their body before it goes to production. They brought the casual and the effortless to this shoot, it couldn’t have been more of a pleasure working with them.

We shot this in the countryside outside Columbus, Ohio. Gorgeous country locations and these two perfect all-American men really made the series what it is. Oh, and what’s a series about Abercrombie without a little unnecessary rear nudity?! Enjoy! -JM

This post contains images some viewers may find inappropriate.

alife11

Posted 12 months ago at 1:02 pm.
1 comment

Sweat It!

Speedo. Say the word and, for most people, an image comes to mind of an overweight European with a hairy back walking down the beach, his gut swinging like rubber over the top of his banana-hammock. Thank God for some amazing fashion designers who have brought a LOT of sexy back to men’s swimwear. I was so lucky to have companies Rufskin, Ami Sanzuri, AussieBum, N2N Bodywear, and Andrew Christian donate some incredible fashions for a photo series!

Cut to the day of the shoot. I thought shooting Flashed was a tight squeeze… After cramming six models, a make-up artist, an assistant, a wardrobe stylist and myself into a 4 person sauna, the space I had to work with in Flashed was a cathedral! The models were troopers, often contorting their bodies into painful positions in order to fit into this space. I think the wooden background was truly worth the cost in the end. Add in the effect of hot sweaty men in hot suits enjoying a hot sauna…and I think we’ve got a pretty HOT series. I hope these images inspire you to rethink your perception of the “speedo.” Enjoy! – JM

Hair and Makeup by Hanna Wagner

sweat14x